7 Ways to Use Videos for More Engagement on Instagram

In the electronic world, social media has become a very important component of a prosperous advertising and marketing strategy. Social media platforms as Facebook, Twitter, Instagram, etc. offer a lot of opportunities for makes to showcase their products. These platforms are free wear and you are able to directly communicate with a bigger target audience right away. You do not have to devote a great deal of money in constructing a marketing strategy which has social media videos. No matter whether you’ve a tiny or perhaps a big company, it’s time which you have social media marketing really.

Based on statistics discussed by Lyfe marketing, ninety three % of movies on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos acquire ten times more comments that an ordinary video. All these statistics reveal that video content is in demand on social media networks. This’s because millennials connect much more to videos on social media. Web Marketing Video Council has noticed that more than 60 % of companies are making use of social media videos actively for promotions. Consequently, it’s very likely your competitors also are leveraging the potential of social media video to grow the customer base of theirs.

Instagram is a very powerful social media platform that allows you to share video clips and images online. Techcrunch is actually studying Instagram trends since its launch. As per their review, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is presently increasing at a speed of five percent per quarter, the top among social networking platforms. And so, Instagram likes Kaufen be your primary decision in showcasing your brand’s product and services. In this article, we will take you through some ways to utilize Instagram videos for engaging more audience.

Brief Commercials

Create short, valuable videos which symbolize your brand name. You are able to showcase the product of yours in an artistic way through these videos. The business can be inspirational, funny, or even psychological. Instagram now allows you to share a sixty second video clip on the timeline of yours. With such short movies, it’s simple to grab the attention on the target market. Also, clips that are short are best to talk about crisp info about your products. You are able to share the business in Instagram accounts, IGTV possibly in the Instagram timeline.

Merchandise details

Highlight your product’s specifications or even a’ product in action’ video to demonstrate its power. Concentrate solely on important features to help keep the viewing audience engaged. Keep the video more useful and significantly less descriptive. Attention to detail is the key to developing a sexy and cool video. You are able to position the solution video in your brand’s Instagram page’s timeline for the market to see when. Creating such spontaneous videos attracts a great deal of attention.

Do it yourself videos

A good method to use Instagram video clips is to create instructional content.’ Do it yourself’ or’ how to’ videos share your products working. This allows the users to recognize the product’s practice. You can also produce troubleshooting videos related to any kind of challenge that your client may possibly face. To the point video clips are liked by the market as they receive info which is related within a short span of time. By sharing such video clips occasionally you are able to create a relationship with your current users.

Behind the scenes video

Consumers have grown to be picky in picking your own product to sell, hence it is crucial to establish a relationship with them. You are able to produce behind the scenes video clips which drive them through trivia in connection with the product or service of yours. You can also carry out quick learning sessions about tips and tricks in connection with your product usage. The fast forward video that Sheryl Cole has shared about the work of her will give some thought. You only have to be smart and creative in capturing the best moments for your Instagram video.

Instagram Stories Video

Insta stories in August 2016 were launched by instagram. Through stories, you are able to share video clips or images with the twitter followers of yours for a 24 hour duration. This very short span causes a feeling of urgency and people are inclined to watch the stories as they see one active. You can use anecdotes to advertise the business of yours as follows:

Sharing short-time offers is a good way to attract visitors to your products and services. You can set up the quote so that it is able to only be redeemed during the story’s lifespan. The moment people get to learn about such deals, they are going to come for more.

Let an influencer take over your Instagram handle sharing a sneak peek of the products as well as discount offers. A well known face will certainly entice more audience.

Live on Instagram The best feature on Instagram would be that you are able to stream live video on it. After you go live on Instagram, you’re at the forefront of your follower’s feed. Thus, you can find extremely high chances of your followers engaging with the live stream of yours. They get to find out your stream even if they aren’t physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are several ways in which you can engage with your online audience. If your event is pre planned, next you can market it through email messages and also other social media platforms.

Provide in the makers

Give a personal touch to your accounts by introducing the personnel of yours that have created your services and products. You can get the associates to share their journey in product development. Moreover, you can make your employees manage your brand’s Instagram account for one day. They’re able to then share details about their work life as well as the hard work which goes into making the product or service. The workers might even conduct a Q&A session for the market to educate them about the product or service. Such video sessions develop an emotional connect with the target market and also a lot more views to the Instagram account of yours.


If you are not adding the power of Instagram into your digital advertising and marketing strategy, then you’re missing out on something big. Instagram’s potential if exploited correctly, may have the products of yours to new heights. There’s no most suitable method to use Instagram video clip, the tactics stated above will aid you in getting started in doing so. You can also retain the services of social media management organizations which will help you promote the products of yours by establishing some amazing video content.

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